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Dial 311
A public awareness campaign for the New York City mayor's office, these PSAs promoted the fact that the city's information line. In order to cross ethnic lines, this racially-neutral character was created which also helped with giving the campaign an easily identifiable icon. This poster was designed so that we could change the "black" plate, which contained the text, with Spanish, Russian, French Creole and Chinese versions, thus saving money on printing.
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